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Monday, February 17, 2025

AIO by Google Is Ranking More Websites in Niches

Google’s AI Overviews are prioritizing niche-specific information over huge brand websites that cover a wide range of topics.

Significant modifications to Google AI Overviews are evident in new data from BrightEdge, which prioritizes topic-specific websites and places more emphasis on e-commerce in front of the holiday shopping season.

AIO And The Google Core Update

One intriguing finding from the data is that there is greater agreement and overlap between the results of Google’s organic search and AIO. Are the organic search results more in line with AIO, or is AIO just replicating the organic search results?

Following the August 2024 core algorithm update, both AIO and the organic search results themselves underwent modifications. The data from BrightEdge provides proof of the modifications made to Google’s organic search results.

Based on BrightEdge statistics,

  • Following the upgrade, there was an increase in the percentage of URLs listed in AI Overviews that were among the top 100, from 37% to 41%.
  • This comes after Google’s Core Update on August 15th.
  • The change suggests that AI Overviews are giving organic results a higher priority than they did previously, drawing from lower-ranked results to produce in-depth analyses.

According to BrightEdge research, AIO is giving lower-ranked websites a higher ranking for more accurate responses. Another thing to think about is that both the organic and AIO search results have changed. It’s possible that the algorithms used by both are performing identical tasks, or that the ranking criteria for both have altered in a comparable manner.

The most notable aspect of the most recent upgrade is that it now features more independent niche websites and less large brand websites. AIO is also rating webpages that are more in-depth about a subject, according to BrightEdge statistics.

Continue reading to learn more about it from BrightEdge’s statistics, which may provide some understanding of what’s happening in the organic search results.

BrightEdge Information

The BrightEdge Data Cube X, an SEO and content performance tool for industry research, was used for the study.

The Data Cube X Enables:

  • Extensive Keyword Analysis
  • Comparative Evaluation:
  • Automated Keyword Research and Content with AI Power
  • Analysis of Traffic Fluctuation

Unlogged-In AI Synopses

In order to reach a wider audience, Google has begun rolling out AI Overviews (AIO) to users who are not signed into their Google accounts. However, not all industries are exhibiting it. Data indicates that there are differences in AIO integration.

When considering users who are not logged in, the AIO Ecommerce search results for non-logged-in users are 90% fewer than those for logged-in users.

The following subjects didn’t have AIO visible to non-logged-in users:

  • Education: a relative decline of 21%
  • B2B Tech: Relative decline of 17%
  • Healthcare: relative decline of 16%

Additional Product Comparisons

According to BrightEdge’s statistics, Google AIO is displaying more images and product comparisons.

Their information reveals:

  • August saw a 172% increase in product carousels for queries pertaining to clothing.
  • Across all industries, the use of unordered lists increased by 42%.
  • Through the organization of intricate product features and specifications, these changes improve the usability of AI Overviews and facilitate simpler decision-making.

Users are able to compare products based on both price and appearance thanks to all of those aspects. One conclusion to be drawn from this data is that it might become more crucial to display original product photographs (if at all feasible) and to ensure that the images are of a high enough quality to provide users a clear idea of the product.

Data is always valuable and can help a product listing or review stand out from the competition. Any information that helps consumers make better decisions is worth having.

When it comes to clothing, it’s not sufficient to just say a piece is a size small, medium, or big. Sizes vary between manufacturers and even within the goods of the same brand. In order to help customers make even better decisions, it may be helpful to include comparison data regarding real sizes within a product line in terms of inches or metric measurement for clothes.

Comparing different items is crucial, particularly when doing so in the context of a product review. A comparison of the product under review is one of Google’s recommended best practices (and maybe a ranking factor).

Google suggests:

“Discuss similar points to think about, or clarify which might be ideal for particular uses or situations.”

As stated by BrightEdge:

“Google is focusing on comparing material in AIO search results as the holiday shopping season draws near, as evidenced by the 12% increase in search volume in August. AIOs prioritized product carousels with engaging imagery, which rose by 172%. Unordered lists—lists of connected but unorganized things, like broad searches for “iPhone cases” or “winter boots”—also saw a 42% rise.

Google AIO Results Are More Accurate

All search marketers should be aware of the fact that Google is beginning to prioritize more focused material in AIO, which may have an impact on the current state of the organic search engines.

BrightEdge found that although specialist sites saw rises in rankings, generalist sites saw significant declines. When people discuss “authority sites,” they typically mean “big brands” that have a significant amount of resources and influence. However, that is merely a large brand with reach; it is not authority.

For instance, the majority of people view news organizations as authoritative websites. However, for SEO-related information, would you visit Search Engine Journal or major websites like Fox News or the New York Times? According to BrightEdge research, AIO considers what types of websites are true authorities on a particular subject and displays such websites rather than a major brand website.

Obviously, one would wonder if this has anything to do with Google’s most recent core upgrade from August. Displaying more independent websites is one of the objectives of Google’s most recent change. Should the AIO patterns somewhat resemble the organic search results, it’s possible that Google’s algorithms are recognizing sites with authority on a given subject and displaying those sites rather than a larger, more generic big brand site.

According to BrightEdge’s statistics, generalist technology review sites’ AIO ranks decreased. TomsGuide.com fell by 16.4% and TechRadar.com fell by 47.3%. This pattern was also observed in questions pertaining to health, as the websites that AIO quotes also started to get more specific.

AIO started displaying more websites that are specifically about health and less blogs and websites that are geared at consumers. Consumer news and general websites such as VerywellHealth.com saw a 77.9% loss in AIO exposure, and EverydayHealth.com nearly disappeared from AIO with a 95.6% decline, according to BrightEdge statistics.

Citations to the U.S. Department of Health & Human Services AIO grew by +83.2%, while websites like as MayoClinic.org saw a 32.4% increase. Not only is there a shift away from consumer and broad news websites, but there is also a shift toward more accurate rankings of authoritative and specialized material.

BrightEdge reported that the following precisely-focused sites had increases:

  • Spine-Health.com +266.7%
  • +89.5% of Arthritis.org

According to BrightEdge’s report:

“This illustrates Google’s efforts to provide AI Overviews with more factual, in-depth content.”

AIO And Organic SERPs

With a 172% increase, Google has dramatically boosted the usage of product carousels for inquiries connected to clothing. Comparing products more easily on the basis of features, price, and appearance is made possible by these carousels and grids.

There is now greater overlap between Google’s organic search results and AI Overviews. That could be due to a shift in emphasis toward more detailed responses from reputable websites on particular subjects. Larger, more broad websites have become less visible in organic and AI Overviews, while niche sites have increased in prominence.Though AI Overviews are still changing, last month’s adjustments suggest that there is some convergence between AIO and what appears in SERPs.

 

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