Google unveils improvements to Lens and Search powered by AI, extending their visual and audio capabilities and displaying advertisements in their AI-generated results.
Google revealed that this week would see the release of several AI-powered improvements for Lens and Search.
New Features for Audio and Visual Searches
Google Lens, the company’s visual search tool, is gaining major enhancements:
- Video understanding: Thanks to AI’s analysis of spoken inquiries and video material, you can now ask questions regarding the videos you record.
- Voice input: Lens now lets you speak inquiries about the subjects you take pictures of.
- Improved shopping outcomes: Lens will show more detailed information, like as reviews and price comparisons, when you take pictures of things.
Users of Search Labs can now use these capabilities worldwide through the Google app, albeit support for inquiries in English will initially be restricted.
Expands with a Circle to Search
Google’s Circle to Search function now incorporates song identification capabilities.
More than 150 million Android devices are getting this update.
AI-Sorted Search Results & Online Information
In the US, the business is launching AI-organized search results pages, which will initially feature meal ideas and recipes.
Links to related webpages are now included inside the text of AI Overviews thanks to a redesigned design.
Advertisements in AI Synopses
Google is integrating advertising inside AI Overviews for relevant inquiries in the U.S.
The business claims:
“In response to encouraging comments, we’re beginning to roll out ads in AI Overviews for pertinent queries in the United States so we can keep matching consumers with brands and products that match their searches.”
Industry Background
These changes coincide with growing competition for Google in the search engine business. via ChatGPT technology added, Microsoft’s Bing has become more popular, and OpenAI plans to join the search market via SearchGPT.
Advertisements in AI Synopses
Google is integrating advertising inside AI Overviews for relevant inquiries in the U.S.
The business claims:
“In response to encouraging comments, we’re beginning to roll out ads in AI Overviews for pertinent queries in the United States so we can keep matching consumers with brands and products that match their searches.”
Industry Background
These changes coincide with growing competition for Google in the search engine business. via ChatGPT technology added, Microsoft’s Bing has become more popular, and OpenAI plans to join the search market via SearchGPT.
Concerns concerning the effects of AI integration on user privacy, referral traffic to other websites, and the general well-being of the online ecosystem persist as Google keeps incorporating AI into its primary businesses.