Email Marketing for Ecommerce: Four Automations Worth More Than Any Campaign
Most ecommerce stores treat email as an announcement channel: a sale is coming, send everyone an email. That is the...
Influencer Marketing in Pakistan: How to Not Pay for Fake Reach
Influencer marketing works in Pakistan, and a large share of the money spent on it is wasted. Both statements are...
YouTube Marketing for Business: The Only Channel That Compounds
Every other social channel is a treadmill. Stop posting and the reach stops within days. YouTube behaves differently: it is...
Instagram Marketing for Business in Pakistan: DMs Are the Sales Channel
Most advice about Instagram assumes a customer taps a product, checks out on a website and never speaks to anyone....
TikTok Marketing for Pakistani Brands: What Sells and What Just Gets Views
TikTok has the cheapest reach of any channel available to a Pakistani business right now. It also has the weakest...
WhatsApp Marketing: Rules, Costs and What Customers Tolerate
WhatsApp reaches Pakistani customers more reliably than email or SMS, which makes it the most valuable and most easily abused...
LinkedIn for B2B Lead Generation From Pakistan
LinkedIn is the most useful channel available to a Pakistani B2B services business and the one most commonly used in...
Ecommerce SEO for Pakistani Stores: Category Pages First
Most Pakistani online stores optimise product pages and ignore category pages. That is the wrong way round, and it is...
How to Measure Marketing ROI When the Sales Cycle Is Long
Measuring marketing is straightforward when someone clicks an ad and buys within the hour. It becomes genuinely hard when the...
Content Strategy for a Software House: What Produces Enquiries
Most software houses publish content that describes what they do. It generates almost nothing, because nobody searches for a description...