Design people remember, not just approve.
Brand identity, social, print and product graphics for businesses that have outgrown a cousin with Canva. You leave with editable source files, a written style guide, and work that still looks right when somebody else picks it up.
- Editable source files handed over, always
- A written style guide, so the look survives you
- Two revision rounds included in every brief
Three ways design quietly costs you money
Your brand looks different everywhere
The logo on the invoice, the one on Instagram and the one on the shop sign are three different logos. Customers do not consciously notice. They just do not remember you.
Nobody can edit the files
The designer left and took the working files. Every small change now means redrawing from a JPEG, or paying to rebuild something you already paid for.
It was approved internally, never tested
Six people in a meeting liked it. No customer was asked. The work that gets approved fastest is usually the work that says the least.
What we design, and what you get to keep
Brand identity
Logo, colour system, type choices and usage rules, delivered as a style guide your team and any future designer can follow.
Logo design
Primary mark, secondary lockups and an icon that still reads at favicon size. Vector source files included.
Social media design
Post and story templates built in editable files, so your team can publish daily without coming back to us each time.
Print and marketing collateral
Brochures, flyers, standees, packaging and stationery, set up correctly for Pakistani printers with bleed and CMYK handled.
Web and product graphics
Landing page visuals, icon sets, illustrations and UI assets that hand over cleanly to the developers who have to build them.
Infographics and presentations
Pitch decks, report graphics and data visuals that make a complicated point in one slide instead of five.
Four stages, and you see work before it is finished
Brief and research
What the business actually does, who buys from it, and what the competition already looks like. We name what you do not want, not only what you do.
Concepts
Two or three directions, shown in context on real applications, not floating on a white square. You pick a direction, not a favourite colour.
Refinement
Two revision rounds on the chosen direction. Each round is written feedback against the brief, so we are improving the work, not chasing taste.
Files and style guide
Source files, exports in every format you will need, and a written guide covering spacing, colour codes and what not to do.
Three opinions we will repeat until somebody argues us out of them
A logo is not a brand
A logo is one asset. What people actually recognise is the repetition: the same colours, the same type, the same tone, everywhere, for years.
Design by committee averages out everything interesting
Every round of “can we soften that” moves the work closer to what everyone else already looks like. One decision maker produces better design than six.
If you cannot edit it, you do not own it
A folder of JPEGs is not a deliverable. Source files and a style guide are the difference between owning your brand and renting it.
What clients ask before starting
How long does a brand identity take?
Three to four weeks for a complete identity with a style guide. A standalone logo is usually one to two weeks. Rush work is possible but revision rounds get compressed, which rarely improves the result.
Do we get the editable source files?
Yes, always, at handover. Vector files for logos and marks, layered files for layouts, and fonts listed with their licences. You own what you paid for.
How many revisions are included?
Two rounds on the chosen direction. In practice most projects use one and a half. Extra rounds are billed, and we will tell you before that happens, not after.
Can you work with our existing brand?
Yes. A refresh that keeps what people already recognise is often the better call. We will say so if we think a full redesign would cost you recognition you have already paid for.
Do you design for print as well as digital?
Yes. Print files are set up with bleed, correct colour profiles and printer-ready exports. We can also coordinate directly with your printer in Rawalpindi or Islamabad.
Tell us what you need designed.
Send the brief, or just describe the problem. We will tell you what it needs, how long it takes and what it costs before you commit to anything.