Part of our guide hub: Digital marketing
Most Pakistani designers price by guessing what the client will accept. That produces a rate that falls every time a client pushes back, and a business that gets harder rather than easier as you get better.
Here is what the market actually pays in 2026, and how to price so that experience raises your income instead of just your workload.
Rates by deliverable
Ranges below are per project, in PKR, for the local Pakistani market. The lower end is a beginner with a thin portfolio, the upper end is an established designer with a track record.
Logo and brand
- Logo only: 8,000 to 60,000
- Logo with basic brand guide (colours, type, usage): 25,000 to 150,000
- Full brand identity (logo, guide, stationery, social templates): 80,000 to 400,000
Social media
- Single post design: 800 to 4,000
- Monthly retainer, 15 to 20 posts: 20,000 to 90,000
- Template set the client can reuse: 15,000 to 60,000
Print and packaging
- Flyer or poster: 3,000 to 15,000
- Brochure, 8 to 12 pages: 15,000 to 70,000
- Product packaging: 25,000 to 150,000
Digital
- Landing page design: 15,000 to 80,000
- Full website design, 8 to 12 pages: 50,000 to 300,000
- Presentation deck, 15 to 25 slides: 12,000 to 60,000
International clients through platforms typically pay two to four times these numbers for the same work, which is why the same designer can have two completely different incomes depending on where the client sits.
Why hourly pricing costs you money
Hourly billing punishes you for getting faster. A logo that took you fifteen hours in year one takes four hours in year four, and the client gets the benefit of your experience while you earn less for it.
Price per project, based on what the work is worth to the client and how many rounds it will take. If a client insists on an hourly figure, quote the project price divided by your slowest realistic estimate, not your fastest.
The exception is genuinely open ended work, such as ongoing production for a marketing team. There a monthly retainer with a defined output is better for both sides than either hourly or per piece.
The three clauses that prevent most disputes
1. A revision limit, stated in the quote
“Includes two rounds of revisions. Additional rounds billed at X per round.” Without this, a logo project runs to eleven versions and you are working for free from version four onward. The clause is not aggressive; it is the normal professional standard and clients accept it readily when it is written before work starts.
2. Fifty percent in advance
Non negotiable for new clients. It filters out the clients who were never going to pay and it means a cancelled project does not cost you the month. Established repeat clients can be given terms; strangers cannot.
3. Files on final payment
Source files (AI, PSD, Figma) transfer when the balance clears. Send flattened previews or watermarked versions before that. Designers who hand over working files against a promise of payment learn this rule the expensive way.
What actually raises your rate
- Specialise. “Packaging design for food brands” commands more than “graphic design” because a specialist is presumed to know the constraints. Generalists compete on price with everyone.
- Show the business result. A portfolio piece that says “packaging for a Lahore snack brand, now stocked in 40 retail outlets” is worth more than a beautiful mockup with no context.
- Stop taking the worst clients. The client who negotiates hardest usually also demands the most revisions. Dropping the bottom fifth of your client list raises your effective hourly rate immediately.
- Move upmarket in who you sell to. A marketing manager at a mid sized company has a budget line for design. A small shop owner is spending personal money. Same work, very different price ceiling.
- Add a skill that neighbours design. Motion, packaging dielines, or basic front end. Each one moves you into a smaller pool.
Common pricing mistakes
- Quoting before understanding scope. Ask what it is for, how many versions, what sizes, and who approves it, before naming a number.
- Discounting for exposure. It has never once converted into paid work at a better rate.
- Charging the same for a startup and a corporate. The value differs, and so should the price.
- Not charging for source files. They are the asset. Price accordingly.
Getting to a portfolio worth charging for
The entry problem is the same everywhere: clients pay for evidence, and evidence requires clients. The way through is real work under supervision rather than more self initiated concepts. Ezitech runs hybrid internships in graphic design, brand identity and logo design on live client projects for exactly that reason.
Frequently asked questions
How much should a beginner charge in Pakistan?
Start near the lower end of each range and raise your prices every five to ten completed projects. Beginners who start too low usually stay too low, because their clients have anchored on that number.
Should I charge more for international clients?
Yes. Price to the client’s market, not yours. Two to four times local rates is normal and expected.
How do I handle a client who keeps asking for changes?
Point at the revision clause and quote for the additional round. If there is no clause, this project is a lesson; add one before the next quote.
Is graphic design still a good career in Pakistan?
Yes, with a shift. Routine production work is under pressure from AI tools. Brand thinking, packaging, motion and art direction are not, and the gap between the two is widening.
Ezitech runs hybrid design internships across graphics, brand, UI UX and 3D, all on real client work. See the current tracks.
Related: What software actually costs in Pakistan — every Ezitech cost guide in one place.